One of the most Top 10 innovative companies in the world, according to Fast Company, R/GA is known for the agency that reinvented itself over and over again when the business context required it. Technology has always played a major role in this transformation.
Here's how some of the brightest minds in R/GA are thinking today of the future of technology.
Bob Greenberg picks his favorite technologies
“The physical space and how it connects with the digital landscape is the next new big thing,” according to Bob Greenberg, co-founder, chairman and CEO of R/GA. Greenberg discusses how he has been able to recognize cycles of technological change and adjust his business to stay ahead of the curve. And a nice bonus about how R/GA’s new headquarters, in the Hudson Yard development in New York, will be a “physical version of our capabilities,” employing cutting technology to blur the boundaries between remote and in-person working. Read the full article on Campaign US
Los Angeles Dodgers
The LA Dodgers Accelerator, a program in partnership with R/GA and TechStars, has recently kicked off its first class today with 10 sports-related tech startups. Unlike other typical Silicon Valley accelerators, the 10 companies which vary widely in stage, funds raised, and revenue, instead of shaping themselves up to close a seed round, will be leveraging the network of the Dodgers and R/GA to run pilots, forge partnerships and ramp up sales. Read the full article on TechCrunch
Bringing Data Into the Fitness Club
Jonathan Greene, VP, managing director, mobile platforms, R/GA, speaks with Carlos Becil, CMO, Equinox, about the company’s new “Connected Cycling” program in this new FutureVision interview. Watch the full interview on Future Vision (free subscription required)
A Future Vision article on how rather than trying to compete with e-commerce on convenience, brick-and-mortar stores are revamping their physical spaces to better showcase their strengths. Read the full article on Future Vision (free subscription required)
What the top innovators say about the future of video
R/GA's Taras Wayner and Chris Northam participated in an Adweek and DCN dinner to talk about disruption in the advertising industry. Servings of Periscope and Meerkat were on the menu. Read the full story on AdWeek